AshreiTech has officially signed a Memorandum of Understanding (MOU) with Business & Engineering Trend (BET) to deliver an Odoo ERP Implementation & Integration Project for their company, Bin Tariq Marine.

BET is Pakistan’s pioneer and largest fiberglass industrial & marine products manufacturing company, with a dominant footprint across the national marine ecosystem. Bin Tariq Marine, a division of BET, stands as Pakistan’s pioneer, market leader, and largest marine products company, recognized both locally and internationally for over 40 years.

Under this engagement, AshreiTech will conduct a complete system analysis, perform business process re-engineering where required, map existing workflows, customize and develop required modules, integrate Odoo with the Yamaha distribution system, enable user training, and drive the full implementation towards a successful Go-Live within the defined timeline.

The MOU was signed by Mr. Asad Ullah Chaudhry, CEO of AshreiTech, along with [Name Placeholder], [Designation], representing Business & Engineering Trend (BET).

“This partnership reinforces our commitment to building scalable, intelligent digital foundations for organizations. By enabling a modern ERP architecture for Bin Tariq Marine, we aim to uncover greater visibility, efficiency, and long-term operational value.”

— Mr. Asad Ullah Chaudhry, CEO, AshreiTech

“We look forward to working with AshreiTech as we elevate Bin Tariq Marine’s ecosystem through improved process alignment, stronger integration, and future-ready system capability.”

— Hamza Bin Tariq, Chief Operating Officer, Business & Engineering Trend.

With this MOU, both organizations move forward towards a stronger digital enablement roadmap, driving improved enterprise performance and sustainable operational growth for Bin Tariq Marine.

AshreiTech continues to invest in strengthening enterprise capability across its partner ecosystem by enabling technology-led modernization, scalable operational infrastructure, and future-ready business transformation across its portfolio and strategic alliances.

AshreiTech welcomes its new Chief Executive Officer, Mr. Asad Ullah Chaudhry, as he steps into leading the next chapter of the company. With over 20 years of corporate experience leading multi-million dollar growth initiatives across industries, Asad brings a strong spectrum of delivery leadership and cross-sector impact to the firm.

Asad’s expertise bridges strategy and execution — guiding organizations in designing PMOs, leading transformation programs, and institutionalizing project delivery excellence. His background reflects a proven track record in strengthening execution, driving organizational improvement, and enabling performance that scales.

“It’s a privilege to join AshreiTech as CEO and guide the firm into its next phase of strategic growth and operational excellence. My career has been built on leading portfolios of large-scale projects where disciplined execution, tight alignment between strategy and delivery, and data-driven decision-making produced predictable outcomes. I’m excited to translate that expertise into leading a portfolio of companies, embedding operational rigor, digital transformation, and AI-enabled playbooks to accelerate growth and unlock sustainable value for our investors and partners.”

— Mr. Asad Ullah Chaudhry, CEO AshreiTech

With Asad’s leadership, AshreiTech will continue to strengthen its investment approach, scale operational efficiency across its portfolio, and accelerate long-term enterprise value through digital-first and AI-enabled growth strategies.

AshreiTech Global backs visionary operators building long-term defensible companies. Since 2023, we’ve invested across multiple industries, proving that strong value creation can be achieved anywhere through the right mix of execution, transformation design, and capability building.